Reading time: just over 2 minute
Strength Matters, previously known as Kettlebell Fever, started in 2010. Since 2015, Strength Matters went from a fitness equipment manufacturing company to launch a print magazine, certifications across the globe as well as a variety of media outlets of their own.
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Before setting up Strength Matters, James was a member of the Metropolitan Police Force in London. After 10 years of service, James decided to pursue his passion and travel the world working with Everyday Athletes and coaches to try and change the lives of a billion people. He loves Cricket, Rugby, Snowboarding, Coffee and Live Music.
Some of the things you’ll learn in this podcast
- Why strength in itself is not the answer
- How to make friends with the rower
- Who is the everyday athlete and why you should strive to become one
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