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As you probably know by now, this busy cat is always busy creating new, crazy schemes for world domination – aside from Fridays, Fridays are treat yourself pizza nights.
Nevertheless, this year we decided to go bolder and bigger by launching the HBC Summit.
We aim to bring together fitness & health bloggers and industry professionals to not only discuss the best blogging and social media practices, but to learn cutting-edge fitness and health advice from leading experts.
We know that setting up your blog, brand, business or career in wellness can seem like a minefield (albeit one dotted with green smoothies and hot workout classes along the way).
We picked a team of fitness, nutrition and blogging experts to show just what you can achieve and to connect you with the people you need to know.
We’ll bring you a jam-packed day full of interactive workshops with industry professionals, dedicated Q&As with inspirational health and fitness figures, and the opportunity to network with brands both big and small.
As a run-up to the event, we interviewed and spotlighted some of our speakers, and I am truly honoured to have some of these people on the HBC magazine. Without further ado, you can find the blurbs + links below:
Microbiome myths and how to really help your digestion – Laura Thomas PhD
Gut health is like so on trend right now, with everyone trying to get their kefir fix. But like all good trends, there’s a bunch of conflicting information, confusing theories, and some straight up whack sh*t. I thought it was time we cleared some stuff up. READ MORE
I see people call fermented foods probiotics ALL THE TIME, but it’s kind of misleading. There are loads of different kinds of fermented foods like yoghurts, cheeses, miso, pickles, sauerkraut and kefir that contain live microbes (if they haven’t been heat treated or pasteurised.) BUT to meet the definition of a probiotic they have to have a specific health effect and contain large enough numbers. Or if you want to get technical about it – probiotics are ‘live microorganisms which when administered in adequate amounts confer a health benefit on the host’.
Nutrition and nutribollocks: your responsibility as an influencer – Pixie Turner
“Pseudoscience is essentially anything that is not founded on evidence-based science”, explains Pixie. “These are ideas that are presented as science, often using scientific jargon, and can incorrectly be mistaken for science. It can be harmful, for example, when effective treatments are shunned in favour of alternative approaches, or can lead to malnutrition and nutritional deficiencies if following a highly restrictive diet not based on evidence.” READ MORE
Evidence-based nutrition and social media with Rhiannon Lambert
About a year ago, I started to make a conscious effort on social media to correct any pseudo-science that was posted by various journalists. Frustratingly, much of the press obtain nutritional comment from celebrities and unqualified lifestyle bloggers who often wrongly advocate a type of food or, in some cases, dangerously prescribe a food or supplement to cure an ailment. I was providing links to scientific studies proving any fad or supposed trend wrong, and instead of debating them, journalists started to ask for me to contribute!
How to start your career in the health industry with Lauren Armes
Lauren Armes, born in Australia, started her career in marketing and international sales – moving to London in 2014 with the view to climb the corporate ladder. Lauren very quickly realised that by combining her passion for wellness and business acumen, she might just fill an interesting void in the market for an industry guide to the wellbeing industry. And so Welltodo was born:
“All the indicators were there of an emerging industry; with cosmopolitan cities like New York, Sydney and Los Angeles, racing ahead. I realised the trends were sticking – and when Soul Cycle IPO’d, I knew that investors ears would be pricking up too.”
When it comes to Welltodo and its genesis, it’s important to remember that – at the time – the health and wellness industry was still finding its feet and developing into the flourishing UK market we are experiencing today. READ MORE
At the HBC Summit we’ll bring you a jam-packed day full of interactive workshops with industry professionals, dedicated panel discussions with inspirational health and fitness figures, and the opportunity to network with brands both big and small.
Add to the mix some health, fitness and blogging activities, and you have the dream health and wellness event! You can find some examples below…
Nutrition and Nutribollocks: hosted by Pixie Turner
with special guests Dr Rupy Aujla, Anthony Warner(Angry Chef) and Laura Thomas PhD RNutr
The internet is rife with incorrect information and bad advice, so who do you trust? With two nutritionists, a doctor, a chef, and a considerable number of qualifications between them, these guys know what they’re talking about! Find out which dietary advice you should really be following, which fads are harmless and which are harmful, and what really constitutes a healthy diet. Expect some serious myth-busting (and maybe a bit of swearing)!
How to Launch Your Editorial Career in Health & Wellness: hosted by Laura Bell
with special guests Lauren Armes, Amy Hopkinson and Rhiannon Lambert RNutr
As bloggers, we all have a love for expressing ourselves through writing. But how do you turn this passion into a career? We have four accomplished and inspirational ladies on our editorial panel to discuss. Lauren Armes has a background in marketing and international business development, and is the founder of WelltoDo – a site that provides access to essential global wellness news for brands, industry leaders, entrepreneurs, and investors. Amy Hopkinson is the online editor at Women’s Health, whilst Rhiannon Lambert is a registered nutritionist who regularly contributes to titles such as the Daily Mail and Men’s Health, and has been featured on BBC World News, the Guardian and LOOK magazine.