Adventures of a Boss Lady
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Being a Boss Lady

For those days when you are being an headless chicken. Between newsletters, blog posts and guest posting, having a variety of top quality content is essential to engage with your audience, this is why I like to have some content ideas handy.

Giving 100% is a well known formula we have been exposed as people, even before becoming boss ladies (and dudes). This is also a side effect of the ‘hero complex’, very common condition among artists, creative wizards and boss ladies alike. What if 75% was just enough?

During my hunting quest over about pages I encountered the ghost of this ‘persona’ that somehow seems to be behind the screen. It is not you.
It’s your sidekick: the entity that hides behind snappy catchphrases and waterfalls of research.

In a world where our phones ping 24/7 and people are starving for attention, dedicating between three to four hours per day to one single thing sounds an abomination. Especially as it goes against the famous saying ‘don’t put all your eggs in one basket’.
It’s about time to talk about it.